-
1 sales brochure
s.folleto publicitario. -
2 catálogo comercial
(n.) = trade catalogue, sales brochureEx. Whether the item of information is in an encyclopaedia article, a textbook, a patent specification, an autograph letter, a citation in a bibliographic data-base, a trade catalogue, a newspaper article, an audio-cassette, or any possible alternative, it can only be traced by employing the access language of the collection.Ex. No sales brochure can perform as well as personal contact and hands-on product demonstratons.* * *(n.) = trade catalogue, sales brochureEx: Whether the item of information is in an encyclopaedia article, a textbook, a patent specification, an autograph letter, a citation in a bibliographic data-base, a trade catalogue, a newspaper article, an audio-cassette, or any possible alternative, it can only be traced by employing the access language of the collection.
Ex: No sales brochure can perform as well as personal contact and hands-on product demonstratons. -
3 folleto
m.brochure.* * ** * *noun m.leaflet, brochure* * *SM (Com) brochure; (Pol) pamphlet; (=volatín) leaflet* * ** * *= booklet, handout [hand-out], handbill, leaflet, pamphlet.Nota: Documento que consta de menos de 48 páginas y que forma una unidad bibliográfica.Ex. The reference department contain quick reference material including street and trade directories, bus, train and air timetables, year-books, gazetteers, list of addresses, booklets, guide books, etc.Ex. Many libraries attempt to predict their users' questions and have material ready for sale, or hand-outs to answer them.Ex. A broadside is a separately published piece of paper, printed on one side only and intended to be read unfolded; usually intended to be posted, publicly distributed, or sold, e.g. proclamations, handbills, ballad-sheets, news-sheets.Ex. Files of small documents such as leaflets and newspaper cuttings are a means of storing full text.Ex. The term nonbook may extend to pamphlets, microforms and serials.----* caja para folletos = pamphlet box.* estante para folletos = pamphlet rack, leaflet rack.* folleto informativo = prospectus [prospectuses, -pl.], information sheet, information leaflet, Y-ME publication.* * ** * *= booklet, handout [hand-out], handbill, leaflet, pamphlet.Nota: Documento que consta de menos de 48 páginas y que forma una unidad bibliográfica.Ex: The reference department contain quick reference material including street and trade directories, bus, train and air timetables, year-books, gazetteers, list of addresses, booklets, guide books, etc.
Ex: Many libraries attempt to predict their users' questions and have material ready for sale, or hand-outs to answer them.Ex: A broadside is a separately published piece of paper, printed on one side only and intended to be read unfolded; usually intended to be posted, publicly distributed, or sold, e.g. proclamations, handbills, ballad-sheets, news-sheets.Ex: Files of small documents such as leaflets and newspaper cuttings are a means of storing full text.Ex: The term nonbook may extend to pamphlets, microforms and serials.* caja para folletos = pamphlet box.* estante para folletos = pamphlet rack, leaflet rack.* folleto informativo = prospectus [prospectuses, -pl.], information sheet, information leaflet, Y-ME publication.* * ** * *
folleto sustantivo masculino ( hoja) leaflet, flier (AmE);
( librito) brochure, pamphlet;
folleto sustantivo masculino leaflet
(grapado, con varias hojas) brochure
' folleto' also found in these entries:
Spanish:
hipérbole
- impresa
- impreso
- reverso
- coger
- guía
- programa
- turístico
English:
booklet
- brochure
- hand-out
- leaflet
- pamphlet
- sales brochure
- tract
- travel brochure
- flier
- hand
- prospectus
- send
* * *folleto nm[librito] brochure; [hoja suelta] leaflet folleto informativo information booklet;folleto publicitario publicity brochure* * *m pamphlet* * *folleto nm: pamphlet, leaflet, circular* * *folleto n1. (hoja) leaflet2. (librito) booklet / pamphlet3. (catálogo) brochure -
4 sale
seil1) (the act of giving something to someone in exchange for money: the sale of a house; Sales of cars have increased.) venta2) (in a shop etc, an offer of goods at lowered prices for a short time: I bought my dress in a sale.) rebaja3) (an event at which goods are sold: an auction sale; a book sale.) venta•- saleroom- salesman
- salesmanship
- for sale
- sale of work
sale n1. rebajas2. ventatr[seɪl]1 (act, transaction) venta■ I made a sale hice una venta, vendí algo3 (auction) subasta1 (amount sold) venta, ventas nombre femenino plural1 (reductions) rebajas nombre femenino plural\SMALLIDIOMATIC EXPRESSION/SMALLfor sale en venta'For sale' (sign on house etc) "Se vende"on sale or return en depósitoto put something up for sale poner algo a la venta, poner algo en ventaclearance sale liquidación nombre femeninosale goods artículos nombre masculino plural rebajadossale price precio rebajado, precio de rebajasales department departamento comercial, departamento de ventassales manager jefe,-a de ventas, gerente nombre masulino o femenino de ventas, director,-ra comercialsales pitch/talk charlatanería (de un,-a vendedor,-ra)sales receipt tique nombre masculino de comprasales tax impuesto sobre las ventassale ['seɪl] n1) selling: venta f2) : liquidación f, rebajas fplon sale: de rebaja3) sales npl: ventas fplto work in sales: trabajar en ventasn.• barato s.m.• liquidación s.f.• realización s.f.• remate s.m.• saldo s.m.• subasta s.f.• venta s.f.seɪl1)a) u ( act of selling) venta fb) c ( individual transaction) venta fall sales final — (AmE) no se aceptan devoluciones
c) c ( auction) subasta f, remate m (AmL)2) (in phrases)for sale: for sale se vende; to put something up for sale poner* algo en venta or a la venta; on sale ( at reduced price) (AmE): toys are on sale this week esta semana los juguetes están rebajados or en liquidación; ( offered for sale) (BrE): on sale now at leading stores ya está a la venta en los principales comercios; the new model goes on sale this week el nuevo modelo sale a la venta esta semana; (on) sale or return — (BrE) en depósito, en consignación
3) ( clearance) liquidación f; ( seasonal reductions) rebajas fpl; (before n) < price> de liquidación4) salesa) pl ( volume sold) (sometimes sing) (volumen m de) ventas fpl; (before n) <figures, promotion, campaign> de ventasb) ( department) (+ sing o pl vb) ventas (+ sing vb)she works in sales — trabaja en ventas; (before n) <department, manager, executive> de ventas
[seɪl]the sales force — el personal de ventas, los vendedores
1. N1) [of item, object, house] venta f•
is it for sale? — ¿está en venta?the house is for sale — la casa está en venta, esta casa se vende
•
to be on sale — (Brit) estar a la venta; (US) estar rebajado•
it's going cheap for a quick sale — se ofrece a bajo precio porque se tiene prisa en venderlo•
it found a ready sale — se vendió pronto•
on a sale or return basis — en depósito2) (=event) rebajas fplsale — (in shop window) rebajas
clearance sale — liquidación f (total)
2.CPDsale goods NPL — artículos mpl rebajados
sale price N — (=cost) precio m de venta; (=reduced cost) precio m rebajado, precio m de rebaja
sales agent N — agente mf de ventas
sales assistant N — (Brit) dependiente(-a) m / f
sales brochure N — folleto m publicitario
sales budget N — presupuesto m de ventas
sales call N — visita f de un representante
sales campaign N — campaña f de promoción y venta
sales check N — (US) hoja f de venta
sales clerk N — (US) dependiente(-a) m / f
sales conference N — conferencia f de ventas
sales department N — sección f de ventas
sales director N — director(a) m / f de ventas
sales drive N — promoción f de ventas
sales executive N — ejecutivo(-a) m / f de ventas
sales figures NPL — cifras fpl de ventas
sales force N — personal m de ventas
sales forecast N — previsión f de ventas
sales invoice N — factura f de ventas
sales leaflet N — folleto m publicitario
sales ledger N — libro m de ventas
sales literature N — folletos mpl de venta
sales manager N — jefe(-a) m / f de ventas
sales meeting N — reunión f de ventas
sales office N — oficina f de ventas
sales pitch * N — rollo m publicitario *
sales promotion N — campaña f de promoción de ventas
sales rep, sales representative N — representante mf, agente mf comercial
sales resistance N — resistencia f a comprar
sales revenue N — beneficios mpl de las ventas
sales slip N — (US) (=receipt) hoja f de venta
sales talk N — jerga f de vendedor
sales target N — objetivo m de ventas
sales tax N — (US) impuesto m sobre las ventas
sales volume N — volumen m de ventas
sale value N — valor m comercial, valor m en el mercado
* * *[seɪl]1)a) u ( act of selling) venta fb) c ( individual transaction) venta fall sales final — (AmE) no se aceptan devoluciones
c) c ( auction) subasta f, remate m (AmL)2) (in phrases)for sale: for sale se vende; to put something up for sale poner* algo en venta or a la venta; on sale ( at reduced price) (AmE): toys are on sale this week esta semana los juguetes están rebajados or en liquidación; ( offered for sale) (BrE): on sale now at leading stores ya está a la venta en los principales comercios; the new model goes on sale this week el nuevo modelo sale a la venta esta semana; (on) sale or return — (BrE) en depósito, en consignación
3) ( clearance) liquidación f; ( seasonal reductions) rebajas fpl; (before n) < price> de liquidación4) salesa) pl ( volume sold) (sometimes sing) (volumen m de) ventas fpl; (before n) <figures, promotion, campaign> de ventasb) ( department) (+ sing o pl vb) ventas (+ sing vb)she works in sales — trabaja en ventas; (before n) <department, manager, executive> de ventas
the sales force — el personal de ventas, los vendedores
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5 Verkaufsprojekt
Verkaufsprojekt
sales proposition;
• Verkaufsproportion sales proportion;
• Verkaufsprospekt sales brochure (literature), selling prospect;
• Verkaufsprovision seller’s (selling) commission, selling brokerage, commission paid on sales, (Kapitalanlagegesellschaft) underwriting provision;
• Verkaufspsychologie sales psychology;
• Verkaufspunkte selling points;
• Verkaufsquittung sales check (US);
• Verkaufsquote sales quota, sales proportion;
• Verkaufsrabatt sales discount (allowance), rebate (rebatement) on sales;
• Verkaufsraum saleroom (Br.), warehouse room, wareroom, (Produktenbörse) commercial sale room;
• Verkaufsrechnung sale invoice, (Einzelhandel) bill, account, sales ticket (US), (Großhandel) invoice, (Kommissionsgeschäft) sales account, account sales (US);
• fingierte Verkaufsrechnung pro forma account sales;
• Verkaufsregal shelf;
• Verkaufsregulierung sales control;
• Verkaufsreinerlös net sales proceeds;
• Verkaufsreklame sales promotion (publicity), consumer advertising, (im Laden) point of purchase advertising;
• Verkaufsrekord sales record;
• Verkaufsresultat sales results;
• Verkaufsrichtlinien principles of selling;
• Verkaufsrichtung destination of goods sold;
• Verkaufsrisiko merchandising risk;
• Verkaufsroute tally walk;
• Verkaufsrückgang fall (letdown, decline) in sales, sales drop;
• Verkaufssaison selling (marketing) season;
• Verkaufsschätzung sales estimate;
• Verkaufsschein sale sheet, sales warrant;
• Verkaufsschlager big (hot) seller, article of quick sale, draw-card, hit (US), quick-selling line, (Buch) best seller, knockout (sl.);
• kein großer Verkaufsschlager sein not to be a big runner;
• Verkaufsschulung sales test (training);
• Verkaufsschwankungen sales fluctuations;
• Verkaufssignal sell signal;
• Verkaufssituation sell condition;
• Verkaufssoll-Quotenmethode (Werbeetat) unit-of-sales method;
• Verkaufssollsumme sales target;
• Verkaufsspanne margin on sales;
• Verkaufsspesen selling expenses, (Kapitalanlagegesellschaft) sales load, redemption cost;
• Verkaufsspezialist marketing specialist;
• Verkaufsspielraum (Börse) trading range;
• Verkaufsstab selling staff, sales force (people, US, personnel);
• Verkaufsstab mit den neuesten Informationen versehen to update the sales forces;
• Verkaufsstand stall, stand, sales booth, bulk, (Zeitungen) news-stand;
• Verkaufsstand aufschlagen to pitch a sales booth;
• Verkaufsständer rack, counter display container, (Selbstbedienungsladen) gondola;
• werbemäßiger Verkaufsstandpunkt advertising sales angle (aproach). -
6 catálogo
m.catalog, list, index, catalogue.* * *1 catalogue (US catalog)* * *noun m.* * *SM catalogue, catalog (EEUU)* * *masculino (Art, Com) catalog (AmE), catalogue (BrE)* * *= catalogue [catalog, -USA].Nota: Documento secundario que consiste en un conjunto de asientos catalográficos de los documentos de uno o varios fondos documentales, dispuestos según ciertas reglas que facilitan su recuperación.Ex. A catalogue is a list of the materials or items in a library, with the entries representing the items arranged in some systematic order.----* base de datos de registros de catálogo = catalogue record database.* catálogo abreviado = finding catalogue, finding list catalogue.* catálogo alfabético = alphabetical catalogue, alphabetico-specific catalogue, alphabetic catalogue.* catálogo alfabético de materias = alphabetical subject catalogue.* catálogo alfabético de palabras clave = keyword catalogue.* catálogo automatizado = automated catalogue, machine-readable catalogue, computerised catalogue, computer-based catalogue.* catálogo bibliográfico = bibliographic catalogue, library catalogue.* catálogo colectivo = union catalogue, union list.* Catálogo Colectivo Británico de Publicaciones Periódicas (BUCOP) = British Union Catalogue of Periodicals (BUCOP).* Catálogo Colectivo Nacional = National Union Catalog, NUC.* catálogo colectivo virtual = clump.* catálogo colocativo = collocative catalogue.* catálogo comentado = annotated catalogue.* catálogo comercial = trade catalogue, sales brochure.* catálogo comercial de compra por correo = mail order catalogue.* catálogo cronológico = chronological catalogue.* catálogo de acceso público en línea (OPAC) = OPAC (online public access catalogue).* catálogo de asiento único = unit entry catalogue.* catálogo de autores = author catalogue.* catálogo de autores y títulos = author/title catalogue.* catálogo de biblioteca = library catalogue.* catálogo de exposición = exhibit catalogue, exhibition catalogue.* catálogo de fichas = card catalogue, card index.* catálogo de hojas sueltas = sheaf catalogue.* catálogo de libros = booklist [book list].* catálogo de libros en venta = publication(s) list.* catálogo de listado de ordenador compuesto tipográficamente = typeset computer book form catalogue.* catálogo del sistema = system catalogue.* catálogo de materias = subject catalogue.* catálogo de microfichas = microfiche catalogue.* catálogo de microformas = microform catalogue.* catálogo de obras completas = back catalogue.* catálogo de obras editadas = back catalogue.* catálogo de obras musicales = music catalogue.* catálogo de publicaciones = publication(s) list.* catálogo de publicaciones periódicas = serials catalogue.* catálogo de títulos = title catalogue.* catálogo de títulos abreviados = short title catalogue.* Catálogo de Títulos Abreviados de Incunables = Incunable Short-title Catalogue (ISTC).* catálogo de títulos sin abreviar = long-title catalogue.* catálogo diccionario = dictionary catalogue, dictionary file, dictionary cataloguing.* catálogo directo = direct catalogue.* catálogo directo alfabético = alphabetico-direct catalogue.* catálogo distribuido = distributed catalogue.* catálogo electrónico = electronic catalogue, OPAC (online public access catalogue).* catálogo encuadernado en forma de listado de ordenador = computer book form catalogue.* catálogo en forma de álbum = guard (book) catalogue.* catálogo en forma de libro = bookform catalogue, book catalogue.* catálogo en forma de libro encuadernado = bound book form catalogue.* catálogo en forma de listado = computer print-out catalogue.* catálogo en forma de listado de ordenador = computer book form catalogue.* catálogo en línea = online catalogue.* catálogo en microfilm = microfilm catalogue.* catálogo geográfico = geographical catalogue.* catálogo impreso = printed catalogue.* catálogo impreso en forma de libro = printed book catalogue.* catálogo inventario = inventory catalogue, accessions catalogue, accessions file.* catálogo local = local catalogue.* catálogo manual = manual catalogue.* catálogo matricial = matrix catalogue.* catálogo multimedia = all-media catalogue.* catálogo nacional = national catalogue.* catálogo onomástico = name catalogue, name file.* catálogo sistemático = classified catalogue, classified file.* catálogo sistemático alfabético = alphabetico-classed catalogue, alphabetico-classified catalogue.* catálogo sistemático de materias = classified subject catalogue.* catálogo topográfico = shelf list, shelflist, shelf list catalogue, shelf list file.* cerrar el catálogo = close + the catalogue.* colocar juntos en el catálogo = collocate.* compilar un catálogo = compile + catalogue.* confección del catálogo = catalogue production.* consultar el catálogo = consult + catalogue.* conversión retrospectiva de catálogos = retrospective catalogue conversion.* dejar de actualizar el catálogo = close down + catalogue.* gestión del catálogo = catalogue management.* las Reglas de Cutter para un Catálogo Diccionario = Cutter's Rules for a Dictionary Catalog.* mantenimiento del catálogo = catalogue maintenance.* módulo de catálogo de acceso público en línea = online public access catalogue module.* parecido a un catálogo = catalogue type.* red de catálogos = catalogue network.* registro de catálogo colectivo = joint record, joint catalogue record.* Reglas de la ALA para la Intercalación de Fichas de Catálogo = ALA Rules for Filing Catalog Cards.* * *masculino (Art, Com) catalog (AmE), catalogue (BrE)* * *= catalogue [catalog, -USA].Nota: Documento secundario que consiste en un conjunto de asientos catalográficos de los documentos de uno o varios fondos documentales, dispuestos según ciertas reglas que facilitan su recuperación.Ex: A catalogue is a list of the materials or items in a library, with the entries representing the items arranged in some systematic order.
* base de datos de registros de catálogo = catalogue record database.* catálogo abreviado = finding catalogue, finding list catalogue.* catálogo alfabético = alphabetical catalogue, alphabetico-specific catalogue, alphabetic catalogue.* catálogo alfabético de materias = alphabetical subject catalogue.* catálogo alfabético de palabras clave = keyword catalogue.* catálogo automatizado = automated catalogue, machine-readable catalogue, computerised catalogue, computer-based catalogue.* catálogo bibliográfico = bibliographic catalogue, library catalogue.* catálogo colectivo = union catalogue, union list.* Catálogo Colectivo Británico de Publicaciones Periódicas (BUCOP) = British Union Catalogue of Periodicals (BUCOP).* Catálogo Colectivo Nacional = National Union Catalog, NUC.* catálogo colectivo virtual = clump.* catálogo colocativo = collocative catalogue.* catálogo comentado = annotated catalogue.* catálogo comercial = trade catalogue, sales brochure.* catálogo comercial de compra por correo = mail order catalogue.* catálogo cronológico = chronological catalogue.* catálogo de acceso público en línea (OPAC) = OPAC (online public access catalogue).* catálogo de asiento único = unit entry catalogue.* catálogo de autores = author catalogue.* catálogo de autores y títulos = author/title catalogue.* catálogo de biblioteca = library catalogue.* catálogo de exposición = exhibit catalogue, exhibition catalogue.* catálogo de fichas = card catalogue, card index.* catálogo de hojas sueltas = sheaf catalogue.* catálogo de libros = booklist [book list].* catálogo de libros en venta = publication(s) list.* catálogo de listado de ordenador compuesto tipográficamente = typeset computer book form catalogue.* catálogo del sistema = system catalogue.* catálogo de materias = subject catalogue.* catálogo de microfichas = microfiche catalogue.* catálogo de microformas = microform catalogue.* catálogo de obras completas = back catalogue.* catálogo de obras editadas = back catalogue.* catálogo de obras musicales = music catalogue.* catálogo de publicaciones = publication(s) list.* catálogo de publicaciones periódicas = serials catalogue.* catálogo de títulos = title catalogue.* catálogo de títulos abreviados = short title catalogue.* Catálogo de Títulos Abreviados de Incunables = Incunable Short-title Catalogue (ISTC).* catálogo de títulos sin abreviar = long-title catalogue.* catálogo diccionario = dictionary catalogue, dictionary file, dictionary cataloguing.* catálogo directo = direct catalogue.* catálogo directo alfabético = alphabetico-direct catalogue.* catálogo distribuido = distributed catalogue.* catálogo electrónico = electronic catalogue, OPAC (online public access catalogue).* catálogo encuadernado en forma de listado de ordenador = computer book form catalogue.* catálogo en forma de álbum = guard (book) catalogue.* catálogo en forma de libro = bookform catalogue, book catalogue.* catálogo en forma de libro encuadernado = bound book form catalogue.* catálogo en forma de listado = computer print-out catalogue.* catálogo en forma de listado de ordenador = computer book form catalogue.* catálogo en línea = online catalogue.* catálogo en microfilm = microfilm catalogue.* catálogo geográfico = geographical catalogue.* catálogo impreso = printed catalogue.* catálogo impreso en forma de libro = printed book catalogue.* catálogo inventario = inventory catalogue, accessions catalogue, accessions file.* catálogo local = local catalogue.* catálogo manual = manual catalogue.* catálogo matricial = matrix catalogue.* catálogo multimedia = all-media catalogue.* catálogo nacional = national catalogue.* catálogo onomástico = name catalogue, name file.* catálogo sistemático = classified catalogue, classified file.* catálogo sistemático alfabético = alphabetico-classed catalogue, alphabetico-classified catalogue.* catálogo sistemático de materias = classified subject catalogue.* catálogo topográfico = shelf list, shelflist, shelf list catalogue, shelf list file.* cerrar el catálogo = close + the catalogue.* colocar juntos en el catálogo = collocate.* compilar un catálogo = compile + catalogue.* confección del catálogo = catalogue production.* consultar el catálogo = consult + catalogue.* conversión retrospectiva de catálogos = retrospective catalogue conversion.* dejar de actualizar el catálogo = close down + catalogue.* gestión del catálogo = catalogue management.* las Reglas de Cutter para un Catálogo Diccionario = Cutter's Rules for a Dictionary Catalog.* mantenimiento del catálogo = catalogue maintenance.* módulo de catálogo de acceso público en línea = online public access catalogue module.* parecido a un catálogo = catalogue type.* red de catálogos = catalogue network.* registro de catálogo colectivo = joint record, joint catalogue record.* Reglas de la ALA para la Intercalación de Fichas de Catálogo = ALA Rules for Filing Catalog Cards.* * *compra por catálogo mail-order shoppingCompuesto:union catalog** * *
Del verbo catalogar: ( conjugate catalogar)
catalogo es:
1ª persona singular (yo) presente indicativo
catalogó es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
catalogar
catálogo
catalogar ( conjugate catalogar) verbo transitivo
( en una lista) to record, list
catálogo sustantivo masculino (Art, Com) catalog (AmE), catalogue (BrE);
catalogar verbo transitivo
1 to catalogue, US catalog
2 (calificar) to class, label: podemos catalogar de insatisfechas a este tipo de personas, that type of person is never satisfied, I'd say
catálogo sustantivo masculino catalogue, US catalog
' catálogo' also found in these entries:
Spanish:
repertorio
- catalogar
- constar
- índice
- venta
English:
catalog
- catalogue
- index
- list
- should
- browse
- mail
* * *catálogo nmcatalogue* * *m catalog, Brcatalogue* * *catálogo nm: catalog* * *catálogo n catalogue -
7 folleto
folleto sustantivo masculino ( hoja) leaflet, flier (AmE); ( librito) brochure, pamphlet;
folleto sustantivo masculino leaflet (grapado, con varias hojas) brochure ' folleto' also found in these entries: Spanish: hipérbole - impresa - impreso - reverso - coger - guía - programa - turístico English: booklet - brochure - hand-out - leaflet - pamphlet - sales brochure - tract - travel brochure - flier - hand - prospectus - send -
8 comercial
adj.1 commercial.relaciones comerciales trade relations2 store.f. & m.sales rep (vendedor, representante).m.commercial, ad, advertisement, advert.* * *► adjetivo1 (del comercio) commercial2 (de tiendas) shopping\banco comercial commercial banktratado comercial commercial treaty* * *adj.* * *1. ADJ1) (=de tiendas) [área, recinto] shopping antes de s2) (=financiero) [carta, operación] business antes de s ; [balanza, déficit, guerra, embargo] trade antes de s ; [intercambio, estrategia] commercialel interés comercial de la empresa — the commercial o trading interests of the company
agente 1., local 2., 1)su novela alcanzó un gran éxito comercial — his novel was very successful commercially, his novel achieved great commercial success
3) [aviación, avión, piloto] civil4) [cine, teatro, literatura] commercial2.SMF (=vendedor) salesperson* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex. It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.Ex. Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex. It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex. The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex. Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex. The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex. I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex. It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex. Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex. In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex. Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex. However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex. Librarians generally adopt the common strategy of simply using readily available sources of information.Ex. Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex. Information producers and sellers are profit-orientated.Ex. Central to this is the belief that information is a marketable commodity.Ex. A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex. A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex. There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex. The market oriented economy is changing the role of information and business information services.Ex. The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex. Software vendors provide manuals for the ' out of the box' programs they sell.Ex. Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.----* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront] .* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex: It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.
Ex: Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex: It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex: The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex: Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex: The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex: I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex: It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex: Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex: In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex: Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex: However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex: Librarians generally adopt the common strategy of simply using readily available sources of information.Ex: Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex: Information producers and sellers are profit-orientated.Ex: Central to this is the belief that information is a marketable commodity.Ex: A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex: A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex: There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex: The market oriented economy is changing the role of information and business information services.Ex: The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex: Software vendors provide manuals for the ' out of the box' programs they sell.Ex: Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront].* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *1 ‹distrito/operación› business ( before n)una importante firma comercial an important companyel desequilibrio comercial entre los dos países the trade imbalance between the two countriesun emporio comercial fenicio a Phoenician trading postalgunos critican su agresividad comercial some people criticize their aggressive approach to businessel déficit comercial the trade deficituna carta comercial a business letternuevas iniciativas comerciales new business initiativesnuestra división comercial our sales o marketing departmentel derribo de un avión comercial the shooting down of a civil aircraft2 ‹película/arte› commercial( AmL)commercial, advert ( BrE)orA(tienda): [ S ] Comercial Hernández Hernandez's StoresB (CS) ( Educ) business school* * *
comercial adjetivo
el déficit comercial the trade deficit;
See Also→ galería, centro
■ sustantivo masculino
b) (CS) (Educ) business school
comercial adjetivo commercial
' comercial' also found in these entries:
Spanish:
balanza
- centro
- depresión
- erotizar
- galería
- propaganda
- recibo
- Sres.
- feria
- gerente
- pasaje
- relación
- señalización
- señalizar
- zona
English:
accessible
- arcade
- brand name
- business
- commercial
- commercialize
- delay
- delegation
- head-hunt
- mall
- merchant bank
- moneymaker
- profit margin
- rep
- run across
- sales brochure
- sales promotion
- sales rep
- selling point
- shopping centre
- trade agreement
- trade deficit
- trade embargo
- trade gap
- trade route
- tradename
- trading partner
- trading results
- unbusinesslike
- break
- cash
- fair
- for
- mix
- opening
- plaza
- precinct
- representative
- shopping
- trade
- trading
* * *♦ adj1. [de empresas] commercial;[embargo, déficit, disputa] trade;relaciones comerciales trade relations;aviación comercial civil aviation;política comercial trade policy;gestión comercial business management2. [que se vende bien] commercial;una película muy comercial a very commercial film♦ nmf[vendedor, representante] sales rep♦ nmAm commercial, Br advert* * *el déficit comercial the trade deficitII m/f representative* * *comercial adj & nm: commercial♦ comercialmente adv* * *comercial1 adj commercial -
9 peso muerto
m.1 dead weight, dead load, ballast.2 deadlift.* * ** * *(n.) = dead weightEx. Perhaps Metadata are just dead weight, added by page creating tools because it looks good in some sales brochure.* * ** * *(n.) = dead weightEx: Perhaps Metadata are just dead weight, added by page creating tools because it looks good in some sales brochure.
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10 Verkaufsprospekt
Verkaufsprospekt m V&M sales literature* * *m <V&M> sales literature* * *Verkaufsprospekt
sales brochure (literature), selling prospect -
11 comercial
comercial adjetivo el déficit comercial the trade deficit; See Also→ galería, centro ■ sustantivo masculinob) (CS) (Educ) business school
comercial adjetivo commercial ' comercial' also found in these entries: Spanish: balanza - centro - depresión - erotizar - galería - propaganda - recibo - Sres. - feria - gerente - pasaje - relación - señalización - señalizar - zona English: accessible - arcade - brand name - business - commercial - commercialize - delay - delegation - head-hunt - mall - merchant bank - moneymaker - profit margin - rep - run across - sales brochure - sales promotion - sales rep - selling point - shopping centre - trade agreement - trade deficit - trade embargo - trade gap - trade route - tradename - trading partner - trading results - unbusinesslike - break - cash - fair - for - mix - opening - plaza - precinct - representative - shopping - trade - trading -
12 folleto publicitario
m.sales brochure, sales leaflet, flier. -
13 propaganda
propə'ɡændə(the activity of spreading particular ideas, opinions etc according to an organized plan, eg by a government; the ideas etc spread in this way: political propaganda.) propagandapropaganda n propaganda
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail ' propaganda' also found in these entries: Spanish: octavilla - prospecto - publicidad - cartel - repartir - volante English: advertising - build-up - direct-mail advertising - junk mail - mail - plug - propaganda - propagandize - sales brochure - build - junktr[prɒpə'gændə]1 propagandapropaganda [.prɑpə'gændə,.pro:-] n: propaganda fn.• propaganda s.f.'prɑːpə'gændə, ˌprɒpə'gændəmass noun propaganda f[ˌprɒpǝ'ɡændǝ]1.N propaganda f2.CPD [leaflet, campaign] de propagandapropaganda machine N — aparato m propagandístico
* * *['prɑːpə'gændə, ˌprɒpə'gændə]mass noun propaganda f -
14 propaganda
f.1 advertising.2 publicity leaflets (prospectos).repartir propaganda to distribute advertising leaflets; to hand out advertising leaflets (en la calle)propaganda electoral election literature; (folletos) election campaign advertising (anuncios, emisiones)3 propaganda.4 commercial, blurb, build-up, advertisement.* * *1 (publicidad) advertising2 (electoral) propaganda* * *noun f.* * *SF1) (Pol) propaganda2) (Com) (=publicidad) advertising3) (=panfletos, octavillas) advertising leaflets pl* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex. Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.Ex. The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.----* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex: Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.
Ex: The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *1 ( Pol) (para promover o desprestigiar una causa) propagandael aparato de propaganda de la dictadura the propaganda apparatus of the dictatorshiplo que prometieron en su propaganda electoral what they promised in their election material ( o advertisements etc)el discurso del primer ministro fue pura propaganda electoral the prime minister's speech was pure electoral propagandahacer propaganda de un producto/espectáculo to advertise a product/showme regalaron un llavero de propaganda they gave me a key ring with their name ( o logo etc) on itla revista no trae más que propaganda the magazine has nothing but advertisements in itrepartía propaganda de la agencia de viajes she was handing out advertising leaflets o fliers for the travel agent'sa ver cuando lo conocemos, le has hecho tanta propaganda ( fam); when are we going to meet him? you've talked so much about him* * *
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;
repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail
' propaganda' also found in these entries:
Spanish:
octavilla
- prospecto
- publicidad
- cartel
- repartir
- volante
English:
advertising
- build-up
- direct-mail advertising
- junk mail
- mail
- plug
- propaganda
- propagandize
- sales brochure
- build
- junk
* * *propaganda nf1. [publicidad] advertising;hacer propaganda de algo to advertise sth;un folleto de propaganda an advertising leaflet2. [prospectos] publicity leaflets;[por correo] junk mail;repartir propaganda to distribute advertising leaflets;[en la calle] to hand out advertising leaflets propaganda electoral [folletos] election literature; [anuncios, emisiones] election campaign advertising3. [política, religiosa] propaganda* * *f1 de producto advertising2 POL propaganda* * *propaganda nf1) : propaganda2) publicidad: advertising* * *1. (publicidad) advertisingel municipio no necesita propaganda para atraer a los turistas the village doesn't need advertising to attract tourists2. (material) leaflets3. (política) propaganda -
15 publicidad
f.1 publicity.dar publicidad a algo to publicize something2 advertising (commerce).publicidad directa direct mailingpublicidad subliminal subliminal advertising3 advertising material (folletos).4 commercial, ad, advertisement, promotional material.* * *1 (comercial) advertising2 (divulgación) publicity* * *noun f.* * *SF1) (Com) advertisingpublicidad de lanzamiento — advertising campaign to launch a product, advance publicity
2) (=divulgación) publicity* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex. Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.Ex. The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex. Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex. The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.----* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *a) (de tema, suceso) publicityb) (Com, Marketing) advertising* * *= publicity material, publicity, advertising, sales pitch.Ex: Course brochure and prospectuses of course programmes, in addition to publicity materials, were acquired.
Ex: The publicity adopted for the promotion of this type of documentation seems ill-suited to the purposes envisaged.Ex: Forms of outreach include advertising, leaflets, talks, radio and television spots and knocking on doors.Ex: The term 'commercial communications' covers all forms of advertising promoting products and services but not packaging and sales pitches by individual salesperson.* agencia de publicidad = advertising agency.* anunciado en la publicidad = advertised [advertized, -USA].* campaña de publicidad = publicity campaign, press campaign.* dar publicidad = publicise [publicize, -USA], give + publicity.* directivo de agencia de publicidad = advertising executive.* evitar la publicidad = shun + the public eye, keep out of + the public eye.* fotografía de publicidad = advertising photography.* publicidad a través de la prensa = press advertising.* publicidad conjunta = joint publicity.* publicidad de la administración pública = public service announcement (PSA).* publicidad de organismo oficial = public service announcement (PSA).* publicidad televisiva = television advertising, TV advertising.* recibir publicidad = receive + publicity.* * *1 (de un tema, suceso) publicityse le ha dado mucha publicidad it has received a lot of publicityagencia de publicidad advertising agencyespacios de publicidad advertising spotsle están haciendo mucha publicidad al nuevo modelo they're advertising o ( colloq) plugging the new model a lothay demasiada publicidad en la tele there's too much advertising on TV, there are too many commercials o ( BrE) advertisements on TVCompuestos:skywritingbillboard advertising* * *
publicidad sustantivo femenino
b) (Com, Marketing) advertising;
publicidad sustantivo femenino
1 publicity
2 (propaganda) advertising
hacer publicidad, to advertise
3 (anuncios) advertisements pl ➣ Ver nota en publicity
' publicidad' also found in these entries:
Spanish:
activar
- agencia
- condicionar
- display
- subliminal
- tríptico
- agente
- cartel
English:
advertise
- advertising
- advertising agency
- counteract
- endorse
- endorsement
- focus
- hand-out
- hype
- publicity
- shun
- exposure
- widely
* * *publicidad nf1. [difusión] publicity;dar publicidad a algo to publicize sth;han preferido no dar publicidad al nombramiento they have chosen not to make the appointment public[en televisión] ads, commercials, Br adverts;una campaña de publicidad an advertising campaignpublicidad directa direct mailing;publicidad estática billboards;publicidad subliminal subliminal advertising3. [folletos] advertising material;no me gusta recibir publicidad por correo I don't like being sent junk mail* * *f1 ( divulgación) publicity2 COM advertising;hacer publicidad advertise;dar publicidad a algo publicize o advertise sth3 ( anuncios) advertisements pl* * *publicidad nf1) : publicity2) : advertising* * *1. (propaganda) advertising2. (anuncios) adverts3. (divulgación) publicity -
16 advertising literature
1) рекл., потр. рекламная литература (рекламные издания, рекламные проспекты, каталоги, брошюры)See:sales literature, consumer brochure, advertising brochure, advertising catalogue, advertising circular, advertising folder, advertising handbill, advertising leaflet, sales leaflet, consumer magazine 2), advertising material, freesheet, handout, advertising letter, advertising magazine 1), advertising shopper2) рекл. литература по рекламе ( книги или учебники о рекламе)See:* * *Англо-русский экономический словарь > advertising literature
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17 travel
I 1. ['trævl] 2. 3.modificatore [plans, expenses] di viaggio; [brochure, company] di viaggi; [ business] di viaggi, turistico; [ writer] di libri di viaggi, di letteratura di viaggiII 1. ['trævl]verbo transitivo (forma in -ing ecc. - ll-, -l- AE) attraversare [ country]; percorrere [road, distance]2.to travel abroad, to Brazil — fare un viaggio all'estero, in Brasile
2) (move) [ person] andare, spostarsi; [ object] muoversi, spostarsi; [plane, boat, car, train] viaggiare, procedere; fis. [light, sound] propagarsito travel at 50 km/h — viaggiare o procedere a 50 km/h
to travel a long way — [ person] percorrere molta strada
3) comm. (as sales rep)to travel in — fare il rappresentante di [ product]
4)to travel well — [cheese, wine] non soffrire o non patire (nel trasporto)
* * *['trævl] 1. past tense, past participle - travelled; verb1) (to go from place to place; to journey: I travelled to Scotland by train; He has to travel a long way to school.) viaggiare2) (to move: Light travels in a straight line.) viaggiare3) (to visit places, especially foreign countries: He has travelled a great deal.) viaggiare2. noun(the act of travelling: Travel to and from work can be very tiring.) viaggio- travelogue
- travels
- travel agency
- travel bureau
- travel agent
- traveller's cheque* * *travel /ˈtrævl/n.1 [u] (il) viaggiare; (i) viaggi: Travel was slow in ancient times, nei tempi antichi i viaggi erano lenti (o si viaggiava lentamente); space travel, navigazione nello spazio; foreign travel, viaggi all'estero4 [u] (mecc.) gioco ( in questo senso, = free travel): I have improved the travel of the valves, ho corretto il gioco delle valvole● travel agency, agenzia di viaggi □ travel agent, titolare d'agenzia di viaggi □ travel clock-radio, radiosveglia da viaggio □ travel consultant, consulente turistico □ travel goods, articoli da viaggio □ travel insurance, assicurazione per i viaggi □ travel iron, ferro da stiro da viaggio □ travel literature, letteratura turistica; dépliant turistici □ (cinem.) travel-shot, carrellata □ travel-sick, che soffre il mal d'auto □ travel-sickness, mal d'auto; mal di mare; (med.) cinetosi □ ( USA) travel trailer, roulotte ( usabile anche durante il viaggio).NOTA D'USO: - travel, journey o trip?- ♦ (to) travel /ˈtrævl/A v. i.1 viaggiare; fare un viaggio: He has travelled a lot, ha viaggiato molto; (fam.) to travel light, viaggiare leggero (o con poco bagaglio)2 andare; circolare; diffondersi, propagarsi; viaggiare: Trains travel along rails, i treni vanno sulle rotaie; Light travels at a speed of 300,000 kilometres per second, la luce viaggia alla velocità di 300 000 kilometri al secondo; Sound travels much faster in water than in the air, il suono si propaga assai più rapidamente nell'acqua che nell'aria3 (comm.) fare il commesso viaggiatore (o il rappresentante): He travels for his company, fa il commesso viaggiatore per la sua ditta4 (mecc.) compiere la corsa7 (fam.) fare comunella (con q.)B v. t.1 viaggiare in; percorrere: He has travelled the whole world, ha viaggiato per tutto il mondo; to travel Italy from end to end, percorrere l'Italia da un capo all'altro2 viaggiare alla velocità di; fare (fam.): Our train was travelling seventy miles an hour, il nostro treno faceva settanta miglia all'ora● to travel backwards and forwards, andare avanti e indietro, fare la spola ( in treno, traghetto, ecc.).* * *I 1. ['trævl] 2. 3.modificatore [plans, expenses] di viaggio; [brochure, company] di viaggi; [ business] di viaggi, turistico; [ writer] di libri di viaggi, di letteratura di viaggiII 1. ['trævl]verbo transitivo (forma in -ing ecc. - ll-, -l- AE) attraversare [ country]; percorrere [road, distance]2.to travel abroad, to Brazil — fare un viaggio all'estero, in Brasile
2) (move) [ person] andare, spostarsi; [ object] muoversi, spostarsi; [plane, boat, car, train] viaggiare, procedere; fis. [light, sound] propagarsito travel at 50 km/h — viaggiare o procedere a 50 km/h
to travel a long way — [ person] percorrere molta strada
3) comm. (as sales rep)to travel in — fare il rappresentante di [ product]
4)to travel well — [cheese, wine] non soffrire o non patire (nel trasporto)
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18 argumentaire
argumentaire [aʀgymɑ̃tεʀ]masculine noun* * *aʀɡymɑ̃tɛʀ nm(= énumération) list of sales points, (= brochure) sales leaflet* * *argumentaire nm1 Comm sales talk;2 ( arguments) arguments (pl).[argymɑ̃tɛr] nom masculin -
19 Werbeaktiva
Werbeaktiva
advertising assets;
• Werbeangebot promotional offer;
• bezahlte Werbeankündigung (Rundfunk) paid announcement;
• Werbeansprache advertising approach;
• Werbeansprache auf dem Wege über das Kind kid appeal;
• Werbeanspruch claim;
• Werbeanstrengung advertising (propaganda) effort;
• große Werbeanstrengung publicity push;
• Werbeanteil advertising share;
• Werbeantwort return, postal (Br.) (mail, US) advertising;
• Werbeantwortdienst business-reply service;
• Werbeantwortkarte business-reply card;
• Werbeanzeige advertisement, ad (US), notification;
• Werbeappell advertising appeal;
• Werbearbeit advertising activities, publicity work;
• Werbeargument advertising angle (point);
• Werbeargument im Text copy point;
• Werbeartikel publicity (promotion, US) article, advertised product;
• Werbeatelier commercial (art) studio;
• Werbeaufschrift advertising label;
• Werbeauftrag advertisement (publicity) order;
• Werbeaufwand publicity (promotional, US) expenses, advertising investment (expenditure);
• Werbeaufwand pro Minute (Fernsehen) cost of time;
• 80% seines Werbeaufwands im Fernsehsektor einsetzen to allocate 80% of its ad budget to television (US);
• Werbeaufwandträger ad spender;
• Werbeausgaben advertising expenditure (costs), publicity expenses;
• Werbeauslage display, advertising layout (US);
• Werbeaussage advertising (sales) message, story, (unbezahlte) plug;
• vergleichende Werbeaussage comparative story;
• Werbeausstellung advertising exhibition;
• Werbeauswüchse advertising extravagance;
• Werbebauten display (publicity) kiosks;
• Werbebehauptung claim;
• Werbebeigabe dealer help;
• Werbebeilage advertising supplement, stuffer (US);
• Werbebeispiel example of advertising;
• Werbebeitrag advertising contribution;
• freiberuflicher Werbeberater advertising consultant;
• fachmännische Werbeberatung expert advertising advice;
• Werbebereich advertising area;
• Werbeberuf advertising profession;
• Werbebestimmungen advertising regulations;
• Werbebotschaft advertising (sales) message, story;
• unbezahlte Werbebotschaft plug (US sl.);
• Werbebräuche advertising practices;
• Werbebrief sales (advertising) letter;
• nachfassender Werbebrief follow-up letter;
• Werbebroschüre [publicity] leaflet, brochure;
• kleine Werbebroschüre booklet;
• Werbebüro advertising agency (contractors), publicity bureau (office), (für Arbeitskräfte) recruiting office;
• Werbechef advertising (promotion, US) manager;
• Werbedienst advertising service;
• Werbedirektor advertising (publicity) director (manager);
• Werbedrucksache advertising matter, broadsheet, broadside. -
20 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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